Is it possible for a business to offer some free goods or service, and still make money?
Well, AirAsia, the budget airline, has been giving away ‘free seats’ from time to time. But the passengers have to pay for everything else, from ‘convenience fee’ to baggage free to check-in fee.
In Japan, there is this kind of eateries called tachi-soba, literally ‘standing soba’. Patrons of these eateries are required to stand while having their meal. No seats are provided. See pictures below…
Now, combining the concepts of AirAsia and tachi-soba, I am thinking of starting a restaurant which serves free noodles, but with terms and conditions…
- Noodle – free
- Service charge – RM5
- Bowl – RM1 (you can bring your own bowl)
- Chopsticks + spoon – RM1 (you can bring your own chopsticks)
- Drinks – various prices
- Chair – RM1 (you may stand)
- Use of restroom – RM1
On the other hand, I would increase my revenue by selling ads space in the shop…
So, anybody want to join my new venture?