A few months ago, I wanted to buy a backpack for my camera. I compared bags from various manufacturers, and read product reviews on the Internet. After weeks of researching, I finally settled on a backpack from Crumpler. It is called – don’t laugh – The Sinking Barge.
Crumpler’s bags all have silly names. Its other products include:
7 Million Dollar Home
The Moderate/Considerable/Dreadful Embarrassment
The Salary Sacrifice
(Which one do you like most?)
These silly names are memorable and convey the message of youthfulness and rebellion. They may have helped Crumpler capture more sales.