Sunday, November 04, 2007

Girls Love Gadgets

I mentioned in my previous posts a book I was reading – Microtrends by Mark Penn. Here is another interesting topic from the book:


According to the Consumer Electronics Association, girls are more likely than boys to use mobile phones (88 to 83 percent), digital cameras (54 to 50 percent), satellite radios (24 to 18 percent), and DVD recorders (21 to 19 percent). Girls and boys use TVs, VCRs, DVD players, and PCs about the same. The only gadgets on which girls lag are portable MP3 players and videogame consoles – although even there, Nintendo made big strides in 2006 with the Wii, designed with girls (as well as boys) in mind and selling well beyond analysts’ expectations.

… But girls have become heavy users of technology. After all, the principal use of much of the technology today is communications, and it is girls – not boys – who love to communicate all the time.


Elsewhere, young Japanese women are also driving the market of kawaii (cute) gadgets. So the fact that girls like technology is not limited to the U.S.

But as I read about Wii, I remember the post I wrote – Nintendo Wii and the 80/20 Rule. Girls may be heavy users of technology, but do they spend more?

Take, for example, digital camera. (This is the area I know well.) Girls often prefer stylish pocket cameras, while guys are more likely to purchase the huge, expensive digital Single Lens Reflex (DSLR). Not just DSLR, but accessories like lenses, filters and tripods. (OK, I know of some female bloggers who own DSLR, but I believe they mostly shoot portrait, and therefore require fewer accessories.)

Not to mention that women are more penny-wise - read "calculative". (Don't knock my head )

So, who spend more on gadgets? I have no data to draw conclusion. In any case, marketers for gadgets can no longer ignore the “girl power”.

Some gadgets designed with girls in mind:

Pink Motorola cell phone...

Red Sony digital camera...


  1. You don't say....

    That's for sharing the findings.

  2. Eh... happy,
    I don't get what you mean.

    I read these from a forwarded e-mail:
    Men will spend $2 to buy something that costs just $1, if they like it.
    Women will spend $1 to buy something that cost $2, even if they don't like it.

    Of course, this is generalization. No offence to any one.

  3. KS, I've read that too and I think that's quite true, generally. Most women are compulsive and impulsive shoppers, I have to admit. Women are completely different from men. That's why we are from Venus and Martians simply find it difficult to understand us.

  4. happy,
    Women are impulsive? I thought that applies to men too, as they (we) buy things without thinking of the cost...

  5. I accept any gadgets that guys brought for me. Period. Wukakaka

  6. Eh... princess,
    Do you mean 'brought' or 'bought'?

    I can give you my 5-year old cellphone. You want ar?

    My cousin in Singapore was recently called up for national service. He can't use cellphone with camera inside the camp. Hehe... don't laugh. Old cellphone can be useful too.

  7. Eh, I'm not in this category coz my brother said I'm too man! Hahaha!

  8. kai,
    I am just generalizing, and I know there are exceptions. But marketers like to generalize because they want to target certain categories of customers.

    You are too manly? No wonder you like superbikes, LOL...

  9. aiseh... bought, sorry wrong word used. Why suddenly wanna give me something? :P I know my birthday is around the corner. Wukakaka

  10. aisey princess,
    Forgot about your birthday liao. Cannot give you old cellphone as gift...

  11. How can? I am sad... You better compensate.. haha... Oh we gonna have a blogger gathering... do come, then we can meet... wait, give me the afternoon to update my blog

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