Tuesday, January 29, 2008

Canon's strategy for 2008



The huge kanji reads: Attacking!

Canon was number one in total digital camera sales last year, but lost the top spot of the lucrative DSLR (Digital Single Lens Reflex) market to arch rival Nikon. This year, Canon has decided to adopt an offensive strategy.

However, Canon’s latest photographic products, announced on Jan 24, 2008, are somewhat disappointing. I am not optimistic that the company could beat Nikon in the Year of Rat.

7 comments:

  1. Canon is good in marketing.. So are you attacked by canon also ? Haha

    ReplyDelete
  2. keeyit
    I was attacked by Canon in the past, but recently they have become complacent. Last year they lost to Nikon in term of DSLR sales.

    ReplyDelete
  3. I don't care which one win, I wish I can just own one of DSLR! Hahaha!

    ReplyDelete
  4. kai
    If Canon lose, they may be forced to lower the price. That is what I hope for. *sinister smile*

    ReplyDelete
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