An MBA classmate of mine who had joined a direct selling company was very confident that this industry had a very bright future. She told us that revenue from direct selling would reach 50% of Malaysian GDP (Gross Domestic Product).
[Refer to my related post here.]
Direct selling, also known as multi-level marketing (MLM) or network marketing, is a special form of business. Direct selling agents think they are the salespersons. But to the MLM companies, they are actually the customers. When an MLM company tells its agents that it has very bright future, it is advertising to them. This can be compared to
The reality is of course not picture perfect. There are direct selling agents who work their ways to become millionaires, but they belong to the minority. To be successful in this line, not only must a person work hard, but he or she must also be street-smart. This is a quality not everyone possesses, just like not everyone can be Christiano Ronaldo or Yao Ming.
Late economist Milton Friedman told us long time ago:
There is no such thing as a free lunch.