One of my MBA classmates is an agent of direct selling, also know as multi-level marketing (MLM). In the class, she told us that direct selling has a very bright future, and the sales from it will amount to 50% of the GDP (Gross Domestic Product) of this country.
I am not sure if I can trust her. As far as I know, shopping is the national pastime of Malaysians. In
, we shop at KLCC, Starhill, MidValley, Sunway Pyramid and 1 Utama, among others. Penangites shop at Queensbury Mall. Johoreans may even cross the strait to spend their weekend at Klang Valley ’s Singapore Orchard Road.
Just imagine: if we opt for direct selling, we will get our goods from our uplines or directly from warehouse. How boring could it be?
I am not against direct selling. I am just thinking that the projected sales figure (50% of GDP) is too optimistic.