The logo of the restaurant featured a man – supposedly the founder Mr. Li. It reminded me of KFC’s Colonel Sanders. Incidentally, the restaurant’s trademark and logo were painted in red, same color as KFC.
A few months later, I was on another business trip, this time to
Chinese consumers probably think that international brands are better than home-grown ones. Mr. Li clearly selected a Western-sounding name for his business. Smart marketing move . Last check, California Beef Noodle King is doing pretty well in the Middle Kingdom, but I doubt it will ever be great in the
China's home-grown California Beef Noodle King