The logo of the restaurant featured a man – supposedly the founder Mr. Li. It reminded me of KFC’s Colonel Sanders. Incidentally, the restaurant’s trademark and logo were painted in red, same color as KFC.
A few months later, I was on another business trip, this time to
Chinese consumers probably think that international brands are better than home-grown ones. Mr. Li clearly selected a Western-sounding name for his business. Smart marketing move 
. Last check, California Beef Noodle King is doing pretty well in the Middle Kingdom, but I doubt it will ever be great in the
China's home-grown California Beef Noodle King
P/S
Maybe I should open a curry food restaurant in 
very KFC look alike....
ReplyDeleteare they running out of ideas or what ?
How about Jersey Nasi Lemak House ?
ReplyDeleteNo, you should open a brothel there and name it "The Best Little Whorehouse in Texas!" Hahhahaa!!
ReplyDelete迷迭香
ReplyDeleteNot that they were running out of idea. But they just want to mislead the people into thinking that this really is an American business.
keeyit
Good idea!
cocka
Cannot lah. Cannot call it whorehouse. Use the term karaoke or massage center instead. I am thinking of Las Vegas Karaoke.
Is Texas known for its curry? hmmm... Who knows! It might work in the middle kingdom.
ReplyDeleteLai Foong is where my fav beef noodle is. Yum!
happysurfer
ReplyDeleteTexas is not known for curry, but neither is California famous for beef noodle.