Internal Environment Analysis
To perform internal environment analysis, one can use a checklist like the one show below:
Checklist for Performing Strengths/Weaknesses Analysis
Apparently, a firm does not have to correct all its weaknesses, nor should it gloat about all its strengths. The question is whether the firm should limit itself to those opportunities where it possesses the required strengths, or whether it should consider opportunities which it might have to develop certain strengths.
Reference: Koter & Keller, “Marketing Management”, 7th edition
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