Salespersons take note! According to a study by
Prof Karen Pine, a psychologist who led the research, said that women were probably using shopping as a “socially sanctioned” way of dealing with the intense emotions associated with premenstrual syndrome (PMS).
If you are an
I mentioned in my previous posts a book I was reading – Microtrends by Mark Penn. Here is another interesting topic from the book:
According to the Consumer Electronics Association, girls are more likely than boys to use mobile phones (88 to 83 percent), digital cameras (54 to 50 percent), satellite radios (24 to 18 percent), and DVD recorders (21 to 19 percent). Girls and boys use TVs, VCRs, DVD players, and PCs about the same. The only gadgets on which girls lag are portable MP3 players and videogame consoles – although even there, Nintendo made big strides in 2006 with the Wii, designed with girls (as well as boys) in mind and selling well beyond analysts’ expectations.
… But girls have become heavy users of technology. After all, the principal use of much of the technology today is communications, and it is girls – not boys – who love to communicate all the time.
Elsewhere, young Japanese women are also driving the market of kawaii (cute) gadgets. So the fact that girls like technology is not limited to the
But as I read about Wii, I remember the post I wrote – Nintendo Wii and the 80/20 Rule. Girls may be heavy users of technology, but do they spend more?
Take, for example, digital camera. (This is the area I know well.) Girls often prefer stylish pocket cameras, while guys are more likely to purchase the huge, expensive digital Single Lens Reflex (DSLR). Not just DSLR, but accessories like lenses, filters and tripods. (OK, I know of some female bloggers who own DSLR, but I believe they mostly shoot portrait, and therefore require fewer accessories.)
Not to mention that women are more penny-wise - read "calculative". (Don't knock my head 
So, who spend more on gadgets? I have no data to draw conclusion. In any case, marketers for gadgets can no longer ignore the “girl power”.
Mark J. Penn is an American polling analyst, and has been an adviser for companies from Microsoft to BP and heads of state from Bill Clinton to Tony Blair. He wrote a book Microtrends, which I am reading now.
According to Penn, American women were “on the verge of taking over word-based professions, like journalism, law, marketing, and communications." Here are the excerpts from the book:
Take journalism. According to the Bureau of Labor Statistics, as of 2005, 57 percent of news analysts, reporters, and correspondents were women. Even 57 percent of TV news anchors – that authoritative role once reserved for the likes of Walter Cronkite – are women…
In public relations – the art of helping people express themselves in just the right way – women make up something like 70 percent of the field, up from 30 percent in the 1970s…
Or look at law, the great province of written and spoken argument. Since 1970, the number of women lawyers in
Compare all these majority and supermajority numbers to women in the sciences and in business. Women are just 14 percent of architects and engineers. They are about 15 percent of professors in the major technical universities like Caltech and Georgia Tech. They hold only 16 percent of the top officer jobs in Fortune 500 companies. They are a mere 3 percent of technology companies’ highest-paid executives.
Now back to blogosphere. Do you notice that majority of the bloggers are females?
But why are most bloggers female? One possible explanation is that women like to talk, and blogging is an extension of talking. *cover my head with both hands and quickly slip away*
(No offense to women
