Sunday, August 05, 2007

What is in a name?

A few months ago, I wanted to buy a backpack for my camera. I compared bags from various manufacturers, and read product reviews on the Internet. After weeks of researching, I finally settled on a backpack from Crumpler. It is called – don’t laugh – The Sinking Barge.

Crumpler’s bags all have silly names. Its other products include:

7 Million Dollar Home

Karachi Outpost

The Hoax

Singaporean Ice Monster

The Moderate/Considerable/Dreadful Embarrassment

The Salary Sacrifice

The Horseman

(Which one do you like most?)

These silly names are memorable and convey the message of youthfulness and rebellion. They may have helped Crumpler capture more sales.


  1. It would be fun to carry 'the Hoax' at the airport and yell; "I've got a bomb in my backpack!!!" then tell them it's a Hoax. LOL

  2. cocka,
    But I worry the Hoax will eventually turns into a Dreadful Embarrassment...

  3. The Sinking Barge? I wouldn't advise using it during a flood. lol

  4. happy,
    No worry. I stay away from flood LOL...

  5. LOL~~ krumplers are hot, even a 40 year old can carry it off!~

  6. fei wen,
    You know, carrying a Crumpler makes us feel younger, LOL...