Saturday, November 25, 2006

More Choice Can Be Daunting

More isn’t always better. Too many choices are often too confusing, and too much selection can become a burden, not benefit. Whatever industry you’re in, if you can find a way to prevent prospects from becoming overwhelmed, you may just turn them into customers. And simplify your own life as well.

Another article from BusinessWeek… When Fewer Choices Mean Bigger Returns.

No comments:

Post a Comment