Sunday, January 28, 2007

How Entrepreneurs Got Their Ideas? - II

Helen Elizabeth Read

Helen Elizabeth Read is an entrepreneur of my country. She is the founder and managing director of MS. READ, a retail chain that offers fashionable clothes for plus sized women.

Customers often came to her stores with their husbands and children, who would wait for them while they were shopping. Helen Read thought, “Why not offer something for the husbands and children?”

With this idea in mind, Helen Read started DELIcious Café inside one of her boutiques in 2004. It turned out to be a success, and she has since opened more outlets. From fashion manufacturing and retails, she successfully diversified into a completely differently line of business.

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