Sunday, January 14, 2007

How Entrepreneurs Got Their Ideas?

Entrepreneurs are opportunity-driven. While average people see problems as chaos, they see problems as opportunities. We will examine how entrepreneurs got their ideas. I will start with Ruth Handler.

Ruth Handler

Ruth Handler was the owner of Mattel, a toy company. In the 1950s, like most toy companies, Mattel made dolls that looked like babies, the thinking being that little girls liked to pretend to be mommies. Ruth, however, observed that her daughter, Barbara, played with paper dolls that looked like grown women.

Ruth decided that Mattel would do the unheard of: It would manufacture a doll that looked like an adult woman. Her idea gave birth to Barbie, a best selling doll. Barbie was named after Ruth’s daughter. Barbie’s beau, Ken, was named after her son, Kenneth.

No comments:

Post a Comment