There are many soccer leagues in Europe, such as English Premier League (EPL), Spanish La Liga, Italian Serie A and German Bundesliga. Among them, EPL has the largest fan base in Asia.
There are many factors which contribute to the popularity of EPL, but I think one of them has to do with timing. EPL matches are played early. In summer, soccer fans can watch some matches as early as 7.30pm in China, Hong Kong, Malaysia and Singapore, or 6.30pm in Thailand. These are soccer-mad nations. Why bother to pull yourself out of the cozy bed at 2.30am for a Serie A match?
The Beijing Olympic organizers probably have learned a thing or two from EPL. In this game, the finals for swimming events were held in the morning – in Beijing. That’s evening in the Americas. I believe millions of Americans must have glued to the TV to watch Michael Phelps in action.
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